Get ready for Green Friday!

buzz_greenfriday15Black Friday is kind of an old hat at this point, isn’t it? Big deals on certain things, and you have to wake up far too early to get at them. We’re not sure about you, but we like getting a full night’s sleep after a night full of turkey, and we don’t like being told what to buy. That’s why we invented Green Friday. Instead of just a few items, you can get every single item in our stores at 20% off (yes, there’s a few exceptions – check ‘em at the bottom of this article. We’re sad, too) and you don’t have to wake up early to get ‘em – we’ll be opening at 9am on Friday, just like we do every Friday.

So what do you have to do to get that 20% off? It’s simple – just join our brand new Basementeers program! Join for free all weekend long, and afterwards you’ll get 10% off every item, every time you shop, all year round, and 10% of profits will go to your favorite local charity or school. There’s really no downside.

So prepare yourself for great discounts on anything you’ve been eyeing, and bring the whole family! We’ve got more than just great deals. Join us for:

1st Annual Green Friday Turkey Trot! 10am-11am at 5 stores: Berkeley, SF-Bryant Street, SF-Presidio, Sunnyvale and Walnut Creek. This will be a low-key 3-4 mile run, followed by mimosas! RSVP here.

Hot apple cider at every location, to warm you up while you shop.

…with more fun extras to be announced!

As promised, the following are excluded from our 20% off discount: tickets, rentals, shop services, and a few rather persnickety 2016 hardgoods brands. That’s it! We’ll see you Friday (at a reasonable hour).

Have a super Swell Niño!


According to our calendar (and the sudden prominence of gourds at the grocery store), it really is October. Chronologically speaking, that means that winter is well on its way. We’re crossing our fingers that all the news about El Niño is true, and we’ll have a snowy winter (we’d like to say that we’re only thinking about that drought-fixing snowpack California so desperately needs, but honestly, we just really wanna hit the slopes). But we just won’t know if it’ll snow until it does.

That’s why we’re taking the worry out of winter and making sure that you have a Swell Niño (get it?)! Buy your snow gear now, and get 50% off if it doesn’t snow. That’s right: if it snows, you’re golden. If it doesn’t snow, you’ll get store credit back to the tune of effectively getting every snow item for 50% off MSRP.

Yeah, maybe California can’t commit to snow, but you can still commit to that new snowboard you’ve been eyeing.

Now for the super fun technical details bit: 50% is off MSRP which may be different from our price. What do we mean by “doesn’t snow”? We’re defining it as less than 50% of the median snowfall from Nov. 1 through April 30 at Squaw Valley from 2008 through 2015, according to That median is 400 inches, so 50% of that is 200 inches. Basically, if we have another season like last year (193 inches), you’ll get half off. This deal ends Dec. 31 and includes all snow gear, snow apparel and snow season leases, including snow sale items. It does not include lift tickets, snow service, daily/weekly snow rentals, or casual winter apparel & shoes. Keep your receipts! On May 1, if reports less than 200 inches at Squaw Valley, email to be emailed your accumulated savings in store credit (no cash refunds).


Get ready for Snowfest 2015!

El Niño is coming, and it’s gonna be a monster of a season – we’re expecting (hoping? praying?!?) for snow and rain and any other forms of water than The Boy wants to sling at us (as long as he’s nice and leaves California with a solid snowpack). So this year, Snowfest is officially a welcome home party for El Niño himself! Help us celebrate winter in style, with lift tickets and prizes from all manner of excellent mountain resorts and vendors, as well as beers from your favorite local breweries.

Drink beer for a good cause! All brews provided by Lagunitas, Drake’s and Rock Bottom will cost $2, money which goes to Outward Bound to fund scholarships for underserved youth.

RSVP now for the Snowfest near you for a chance to win one of three unrestricted Squaw Valley Alpine Meadows Season Passes!

Campbell store: Friday, Nov. 13, 4pm-8pm
Berkeley store: Saturday, Nov. 14, 12pm-4pm
Presidio store: Sunday, Nov. 15, 3pm-7pm



Squaw Valley | Alpine Meadows
Boreal Mountain Resort
Diamond Peak Ski Resort
Sierra-at-Tahoe Resort
Bear Valley Mountain Resort
Homewood Mountain Resort
Blue Angels Youth Program
Apres Ski Club
Canadian Mountain Holidays 
Fitness Urbano
Snow Peak
Burton Snowboards
Rome Snowboards
Gordini Gloves
Flow Snowboarding
Spy Optic
Helly Hansen
Lagunitas Brewing Company
Drake’s Brewing
Rock Bottom Brewery
Jones Snowboards
K2 Skis & Snowboards
Mountain Hardwear


Zip it and get back to school.



Our stores are (back)packed full of back(pack) to school deals! Of course, the madness goes far beyond packs for your back: we’ve got those gym shoes junior’s been eyeing, water bottles, new clothes at great prices, lunch boxes, and of course, all the sports equipment she can dream up.

But let’s start with the stuff you stuff your stuff in, pictured above (starting at top left):

Burton Taylor Pack – $79.95, Burton Day Hiker – $50 (compare at $70), The North Face Crevasse Pack – $80 (compare at $99), Dakine Sophia Pack – $40 (compare at $50), Burton Tinder Pack – $69.95, Jansport Right Pack Expression – $64, Marmot Salt Point Pack – $69, Marmot Empire Pack – $79, The North Face Borealis – $89, Timbuk2 Sunset Pack – $95 (compare at $109), Jansport High Stakes – $36, Jansport Baugmann Desert Pack – $60, and the Gregory Trailblazer Day Pack – $98 (compare at $119).

How to make a CLIFasaurus Rex!


When CLIF Bar boxes are just $9.99 each (which they will be from now ’til Labor Day), you get a little extra leeway to get creative.

Our first thought was that Crunchy Peanut Butter CLIF bars would make a pretty excellent dinosaur (with a couple chocolate chips for the eyes and teeth, of course). We could not have been more right!

We’d like to think there’s some complicated alchemy that goes into making a CLIFasaurus Rex, but alas, it’s as simple as it looks. We used a little less than 12 bars (a box) to make this bad boy, but you could probably use less with a cleverly-built skeleton to keep him from toppling. Decorate your CLIFasaurus Rex with chocolate chip teeth and eyes, or use coconut chips for stegosaurus back plates, or pretzel sticks for triceratops horns. Or just eat your CLIF bars like a regular person. That’s cool, too.

What will you do with your CLIF bar boxes?



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