GU

"GU Sports (Sports Street Marketing) was founded in Berkeley, CA, in the early 90's by Dr William Vaughan. The mission from day one, which is still true today, is to provide athletes the best exercise specific nutrition products available. Period!

After formulating the world's first energy bar, Dr Vaughan was disappointed in that the bar, due to it's high level of fat, fiber and protein, did not work for athletes while they were training and racing. His own daughter, Laura, a very accomplished ultra-marathoner, continued to have severe stomach problems when consuming bars during races. "How can we call it an Energy Bar for athletes when all it does is shut down the system for 45 minutes or so while the body digests all those useless-to-athletes ingredients?" asked a frustrated Dr. Vaughan. So in the late 80's he began experimenting with carbohydrates in gel form. Because gels did not require any ingredients for solidity (fat, fiber, and protein) they could transport energy to working muscles within minutes without any stomach distress: The perfect "food" for athletes during workouts, training and racing was invented. And after extensive testing and trial use by all types of athletes, GU Energy Gel was perfected in 1991."